BP has been part of Australian life for 100 years. But with fuel prices rising and increased competition, Aussies had no reason to choose BP stores. Our solution… reward Australians for what they’ve already been doing for a over century… the great Aussie ‘servo’ run. First we identified the most popular reasons people run into BP and turned them into playable levels that unlocked using a unique code after every in-store purchase. Instant wins were awarded to players for completing each run. Our geo-locked prize claim drove store traffic and repeat purchases, bringing Australians back into BP stores.

Results

• #1 game on the App Stores
• +850,000 downloads (8 week campaign)
• +1,300,000 runs completed
• +15 million mins of gameplay (29.7 years!)
• +4.2 per cent lift in store sales (year on year)