Worrying about your level of insurance cover shouldn’t keep you up a night. Because in life, there are those that say they do, and those that actually do. And that’s proudly what sets AAMI apart from the rest. We do, what we say we do. We get things done.
Who rescues you from the roadside if you break down on the way to the game? AAMI DOES. Who covers the challenges of the everyday arena? AAMI DOES. Who replaces your windows if they’re pulverised by a Piñata? AAMI DOES.
These are the questions posed, as AAMI tackle the competition head on with the launch of a new brand platform and refresh. Go with the insurance brand that offers certainty in uncertain times. Because some don’t, but AAMI DOES.
Recognition
2023 – Australian Effie Awards SHORTLIST (AAMI - A cautionary tale of bargain regret) Financial Services
2022 – Australian Effie Awards BRONZE (AAMI - A cautionary tale of bargain regret) Financial Services
2022 – APAC Effie Awards BRONZE (How AAMI went to No 1 from mucky middle) Insurance
2022 – BestAds TOP 6 (AAMI Fansurance: Seat Flip) Outdoor
2022 – Mad Stars FINALIST (AAMI Does: Businesses Like Yours) Film: Film Craft, Direction
2022 – Mad Stars FINALIST (AAMI Does: Bargain Regret) Film: Film Craft, Editing
2022 – BestAds RUNNER UP (AAMI: Bargain Regret) Outdoor
2022 – Siren Awards HIGHLY COMMENDED (AAMI: Ode to the Mighty Clanger) Craft
2022 – Siren Awards HIGHLY COMMENDED (AAMI: Ode to the Mighty Clanger) Single
2021 – B&T Awards SHORTLIST (AAMI: Lights Out?) Best Out of Home Campaign
2021 – BestAds TOP 6 (AAMI: Challenges of the Everyday Arena) Outdoor
2021 – BestAds TOP 6 (AAMI: Lights out?) Outdoor
2021 – Kantar Creative Effectiveness Awards 2ND OVERALL (AAMI: Assist for those assisting) All disciplines; OOH Static
2020 – AdNews FINALIST (AAMI: Assist for those assisting) Campaign Pivot of the Year
Creatives: Lenna Boland, Patrick Trethowan, Lee Philips
Directors: Nick Kelly, Scott Pickett, Dave Wood, Uncle
Production: The Sweet Shop, Scoundrel, Goodoil, Airbag
Photographer: Hugh Peachey